SERVICE: Branding ID System
Fillmore Restaurant
Inventive in spirit and modern in approach, The Fillmore updates the traditional bistro, seamlessly blending contemporary West Coast cuisine with complimentary Asian-fusion influences. The Fillmore’s comfortable and inviting bar captivates guests with an impressive array of award-winning American bourbons, Japanese whiskeys and sakes. Featuring a smart and stylish mid-century design befitting the building’s timeless architecture, Perfectly positioned within the Financial District, The Fillmore uniquely appeals to a robust cross-section of business professionals, well-traveled visitors and a growing segment of Loop-area residents.
Brand Concept & Personality
I wanted to create a brand identity that was approachable, warm, uplifting and trustworthy, ensuring patients feel cared for and valued.
A soft, inviting color palette paired with clean, modern typography fosters positivity and reassurance. Organic shapes and gentle gradients create a calm, welcoming atmosphere, while intuitive design ensures a seamless, stress-free experience.
DNP Health is more than a service—it’s a compassionate guide, providing encouragement and support through thoughtful visuals and messaging. Every element, from imagery to UI, is designed
to inspire confidence.
to inspire confidence.
