SERVICE: Branding ID System
la bella restaurant
La Bella Trattoria caters to busy downtown professionals and commuters seeking an escape from their fast-paced routines. Whether stopping by for a quick aperitivo after work or unwinding
over a leisurely Italian dinner, these guests appreciate the opportunity to pause and indulge in a moment of relaxation.
over a leisurely Italian dinner, these guests appreciate the opportunity to pause and indulge in a moment of relaxation.
Brand Concept & Personality
I set out to create a brand that’s bold, full of attitude, fun-loving, and high-energy. I imagined a Sunday afternoon at Nonna’s house—family gathered, music playing in the background, and the room buzzing with laughter and conversation. Aunts in their Sunday best stir big pots of sauce, and the air is filled with the rich, mouthwatering aroma of spices and simmering dishes. Every detail of the brand is designed to invite guests to laugh louder, linger longer, and indulge freely—just like they would at a lively Italian family gathering.
The atmosphere is vibrant, hip, blending rustic charm with a punch of personality. Authentic and robust, full of soul and spice—handmade pastas, rich sauces, wood-fired everything, and no shortcuts. Paired with a curated cocktail program that’s as bold and inventive as the food, aperitivo here isn’t just a ritual—it’s a statement.
Photography Style
Warm, Rich Lighting – Golden hour glow, reminiscent of an Italian sunset
Action Shots – Pasta twirls, espresso pouring, cocktails clinking
People-Centric – Friends laughing over spritzes, close-ups of hands reaching across shared plates
Textures – Marble tabletops, terracotta tiles, linen napkins, wood-fired ovens
Action Shots – Pasta twirls, espresso pouring, cocktails clinking
People-Centric – Friends laughing over spritzes, close-ups of hands reaching across shared plates
Textures – Marble tabletops, terracotta tiles, linen napkins, wood-fired ovens
