Branding / ID System / Logo Design
Gifford's Kitchen & Social
Gifford's Kitchen & Social
The name Gifford's Kitchen & Social is a nod to the founders of Elgin’s beginning. warm simplistic,
chic vibes, with vintage inspired decor, meets today’s world. A Creative culinary experience through, hand crafted cocktails, craft beers & a three tier outdoor patio for al fresco dining, and social events
of all kinds.
chic vibes, with vintage inspired decor, meets today’s world. A Creative culinary experience through, hand crafted cocktails, craft beers & a three tier outdoor patio for al fresco dining, and social events
of all kinds.
Brand Concept & Personality
When designing the brand identity for Gifford’s Kitchen & Social, I began by reflecting on Elgin’s roots—specifically the river that originally drew its founders to the area. That sense of movement and connection informed the foundation of the logo. I incorporated the natural curve of the river into the typography, using the “g” in Gifford’s to subtly echo the river’s flow.
The goal was to strike a balance between heritage and modern hospitality. While initial concepts leaned heavily into the river’s organic shapes, I refined the direction to better align with Gifford’s contemporary New American offering. Rustic textures and wood-inspired elements were layered in to add warmth and nod to vintage charm, while clean lines and a simplified palette ensured the visual system felt fresh and current.
The final brand reflects Gifford’s essence: warm, grounded, and social—with a look that feels as welcoming as its three-tier patio and as thoughtful as its hand-crafted cocktails.
