Branding / ID System / logo
Cook & Capture
Cook & Capture
Cook & Capture is an intimate cooking class meets photoshoot experience in unique spaces. Cook & Capture offers a creative experience for people who love to cook and want to take photos like a pro. The cozy classes combine both cooking and photography instruction, so you can learn how to craft delectable meals and capture stunning photos of them at the same time. Our classes are led by experienced, award-winning professionals who are passionate about both food and photography. We will teach you all the skills you need to know to create beautiful dishes and craft stunning photos
Brand Concept & Personality
For Cook & Capture, the goal was to create a brand identity that mirrors the energy of the experience—bold, fun, and playful, yet still rooted in creativity and craft. The concept brings together the tactile joy of cooking with the visual excitement of photography, resulting in a vibrant, immersive aesthetic.
Visually, the design leans into punchy color palettes, expressive typography, and layered elements that evoke both the spontaneity of a kitchen and the curated composition of a photo shoot. Rounded letterforms, hand-drawn accents, and playful iconography add a sense of approachability and movement, helping to foster a creative, feel-good atmosphere.
While the brand is lively and energetic, it’s also carefully considered—balancing a sense of fun with a polished, professional finish that reflects the expertise of the instructors and the quality of the experience. The result is a brand that’s as dynamic and memorable as the dishes and moments it helps bring to life.
