Branding / ID System 
DNP Health
An online platform specializing in medication management for mental health patients. It caters to individuals of all ages and offers a compassionate, patient-centered approach, combining
diagnosis, treatment, education, and therapeutic support.
Brand Concept & Personality
I wanted to create a brand identity that was approachable, warm, uplifting and trustworthy, ensuring patients feel cared for and valued.
A soft, inviting color palette paired with clean, modern typography fosters positivity and reassurance. Organic shapes and gentle gradients create a calm, welcoming atmosphere, while intuitive design ensures a seamless, stress-free experience.
DNP Health is more than a service—it’s a compassionate guide, providing encouragement and support through thoughtful visuals and messaging. Every element, from imagery to UI, is designed 
to inspire confidence.
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